Graceland Group
SEO & AI Search Audit
Lawrence Hitches
GM, StudioHawk | AI SEO Consultant
Lawrence Hitches
GM of StudioHawk, Australia's largest dedicated SEO agency.
Specializing in AI search visibility for brands across 4 continents.
115+
Team members
45
Awards won
25+
Major brands
$20M+
Agency revenue
lawrencehitches.com
$7M
additional revenue from SEO
46x
Return on investment
+27.9%
More bookings via Google
+62.9%
Function room bookings
+1,079%
Keyword growth
The Meat & Wine Co
Meat & Wine Co
- Premium steakhouse group
- Multiple locations across Australia + UK
- Strong reputation, weak digital presence
- Competitors outranking them online
Graceland Group
- Multi-brand restaurant group
- 29+ locations across Bicol Region
- Strong reputation, weak digital presence
- Bob Marlin outranking you online
Same problem. Same solution. Proven results.
APAC Search Awards 2026
Best SEO Campaign.
Asia-Pacific.
This is what we did. Now let's look at Graceland.
When someone Googles
“best restaurant Naga City”
do you show up?
SEO is making sure Google and AI know who you are, what you serve, and why you're the best choice.
Think of it as digital word-of-mouth.
People now ask AI where to eat.
Google AI
Shows AI summaries above search results
ChatGPT
Millions ask it for restaurant recommendations daily
Perplexity
AI search engine growing fast in Philippines
If your content isn't structured for AI, you won't be recommended.
4 brands. 29 locations.
50 years of history.
Your websites load too slow
People leave before they see the menu
When people search, you don't show up
Bob Marlin does
Your digital foundation has serious gaps
Broken websites, missing pages, outdated information
14.3s
Time to load graceland.ph on mobile
20.1s
redplatter.ph
<3s
Best practice
53%
Visitors leave after 3s
Every location page became a mini-website
Before
- Basic address + phone number
- One generic photo
- No menu, no booking link
- Slow loading on mobile
After
- Full menu with prices
- Virtual tour + gallery
- Private dining details + capacity
- Parking, accessibility, booking link
See it live: themeatandwineco.com/locations/
“Best restaurants Naga City”
Who shows up
- Bob Marlin
- Komentarista Cafe
- 1st Colonial Grill
- Green Earth Cafe
Who doesn't
- Graceland
- Red Platter
- Baker's Plaza
- Geewan
This is the same across Google, ChatGPT, and Perplexity.
We tested 15 queries. Here's what AI recommends:
Bob Marlin dominates 5 of 9 category queries. Why? They have content Google and AI can cite.
We built “The Meat Master”
A content hub that made them the authority on steak. Now ChatGPT cites them.
Steak Guides
How to cook the perfect steak, cuts explained, grilling techniques
Wine Pairing
A beginner's guide to meat and wine pairing
Behind the Grill
Meet Lucky, 20 years mastering the grill
Result: Keywords grew from 43 to 507 (+1,079%). ChatGPT now recommends them when asked about steak restaurants.
See it: themeatandwineco.com/meat-master/
Graceland (graceland.ph)
STRENGTHS
Google rating: 4.6/5
402 menu items on website
Listed on 14+ directories
Active Foodpanda presence
PROBLEMS
PageSpeed: 63/100, LCP 14.3s
Core Web Vitals: FAILED
No About page (50-year story untold)
No blog, no content for AI to cite
402 products but only ~10 indexed
Does NOT appear in any category search
Score: 13/25
Red Platter (redplatter.ph)
STRENGTHS
150 TripAdvisor reviews (best in group)
3,086 Facebook reviews, 90% positive
Yelp 4.5/5 (highest rating)
150+ menu items with prices online
Function room available
PROBLEMS
PageSpeed: 56/100, LCP 20.1s (critical)
Homepage not updated since 2016
Blog: 2 posts, last Feb 2017
Google Analytics stopped collecting 2023
Dead Google+ link in footer
17 critical technical issues found
Function room invisible in search
Score: 9/25
Function rooms are invisible online
What happens when someone searches “birthday dinner Naga City”
Bob Marlin (function rooms detailed)
Hotels (Avenue Plaza, Villa Caceres)
Red Platter: NOWHERE
Meat & Wine Co result
We built dedicated private dining pages for every location. Each page had capacity, menus, photos, and a booking form.
+62.9%
function room bookings
themeatandwineco.com/private-dining/
Baker's Plaza
STRENGTHS
WINS "best bakery Naga City" in AI search
Active on Foodpanda
TripAdvisor 3.9/5
Strong local brand recognition
PROBLEMS
No website at all
Only 18 TripAdvisor reviews
Only 6 directory listings (thinnest)
Menu buried under graceland.ph
Brand name confusion: Baker's vs Bakerz
Score: 6/20
Geewan
STRENGTHS
71 TripAdvisor reviews (highest in group)
Known as "The Home of Bicolano Dishes"
Listed on Naga City Tourism (gov.ph)
Strong turo-turo identity
PROBLEMS
Website completely DOWN
Facebook: "Graceland Food Industries Inc.-geewan"
Not a standalone brand page
No owned content anywhere
All directory links point to dead site
Score: 8/25
geewan.ph is completely down
71 TripAdvisor reviews pointing to nothing
redplatter.ph not updated since 2016
Google Analytics hasn't collected data since 2023
No "About Us" page
50 years of history. Nobody online knows.
Using Gmail for business
gfii.cmo@gmail.com instead of @graceland.ph
Dead links in footer
Google+ link (platform died in 2019)
No analytics on Red Platter
Universal Analytics sunset in 2023. Zero data since.
Your information doesn't match across the internet
When Google sees different phone numbers, addresses, or names, it trusts you less.
Phone varies: (054) 631-3736 on site vs +63 54 473-3515 in directories
Address differs: "P. Burgos Corner Gen. Luna" vs "Bichara Mall, Abella St"
Facebook named "Graceland Food Industries Inc.-geewan" not "Geewan Restaurant"
Third-party site redplatter.restaurants-us.com looks like an official page but isn't
Your Google profiles are underperforming
| Graceland | Red Platter | Baker's Plaza | Geewan | |
|---|---|---|---|---|
| Google Rating | 4.2-4.5 | 4.4 | 4.2 | 4.2 |
| Reviews | ~140 | 612 ⭐ | ~48 | ~211 |
| Photos | Very low | 301 ⭐ | ~64 | ~101 |
| Google Posts | None | None | None | None |
| Review Responses | None | TripAdvisor only | None | None |
| Q&A Activity | None | None | None | None |
Red Platter is the clear leader with 612 reviews and 301 photos. But even it has major gaps.
6 quick wins on Google Business
Zero Google Posts across all brands
Free advertising space Google gives you. Competitors aren't using it either.
Almost no review responses
Google rewards businesses that engage. Customers notice when you don't reply.
Graceland categorized as 'Bakery' on some locations
Wrong category means wrong customers finding you.
Geewan GBP links to heyzine.com
A flipbook platform, not your website. Confuses both customers and Google.
Q&A sections completely empty
Seed common questions: parking, reservations, menu options, private dining.
Menu links not set up
People search for menus directly. Make it one click.
Restaurants with 100+ photos get 520% more calls
Red Platter
301
photos
Good
Geewan
~101
photos
OK
Baker's Plaza
~64
photos
Low
Graceland
1-3
photos
Critical
Action: Upload 50+ quality photos per brand. Food shots, interior, exterior, team. Update seasonally.
101 restaurants on TripAdvisor in Naga City
Bob Marlin
Content-rich website. Dominates AI search. Appears in 5 of 9 category queries.
Chef Doy's
Known chef brand. Leads 'best Bicol Express' results.
1st Colonial Grill
TripAdvisor Top 10, strong local presence.
Antigua Restaurant
Leads 'fine dining Naga City' queries.
No Naga restaurant has strong AI search optimization. First mover advantage is available.
Your reputation is already strong.
4.6
Google rating (Graceland)
3,086
Facebook reviews (Red Platter)
#1
Baker's Plaza wins "best bakery Naga City" in AI search
71
TripAdvisor reviews (Geewan, highest)
Your digital presence just needs to match it.
50 years
of feeding Bicol.
Since 1976. A borrowed P10,000. A four-table turo-turo in a rented garage. Now 29+ locations across the Bicol Region.
Nobody online is telling this story. We should fix that.
Same approach that won
Best SEO Campaign APAC
Four phases. Quick wins to market dominance.
Quick Fixes
Fix geewan.ph (restore or redirect to Google Business Profile)
Add structured data: tell Google you're a restaurant with menus, hours, locations
Fix name, address, phone across all directories
Respond to all unanswered Google reviews
Remove dead Google+ link from Red Platter
Switch from Gmail to @graceland.ph email
Cost: minimal. Mostly time. Impact: immediate.
Build the Foundation
Speed up both websites (target: under 3 seconds)
Create your About page with the 50-year founding story
Build location pages for each of the 29+ branches
Add FAQ pages answering what customers actually search
Start posting on Google Business weekly for all 4 brands
Set up proper analytics (GA4) on all sites
List Red Platter on Foodpanda
Meat & Wine Co: We rebuilt their location pages first. Bookings started climbing within 2 months.
Become the Authority
Launch "The Bicol Food Guide" content hub on graceland.ph
Recipes, cuisine history, ingredient guides, food tourism
Pitch the 50th anniversary story to Philippine media
Partner with food bloggers across Bicol Region
Run review generation campaign (QR codes at tables)
Build private dining / events pages for Red Platter
Meat & Wine Co: “The Meat Master” content hub grew keywords from 43 to 507. ChatGPT now cites them as a steak authority. themeatandwineco.com/meat-master/
Dominate
Get Graceland on Wikipedia (50-year history qualifies)
Partner with Naga City Tourism board
Target national food media (Spot.ph, ClickTheCity, Rappler)
Build a Graceland Group hub linking all 4 brands
Quarterly AI search monitoring and optimization
Goal: When anyone asks Google or ChatGPT about restaurants in Naga City, Graceland shows up first.
What happened after we did this
Fixed technical issues, rebuilt location pages
Launched The Meat Master content hub
Bookings climbing, keywords growing rapidly
+27.9% organic bookings, +62.9% function bookings
$7M additional revenue. 46x ROI.
$70K
invested
$7M
revenue generated
The playbook is proven.
The opportunity is real.
4 brands. 29 locations.
50 years of history.
Zero AI search presence.
The gap between your reputation and your digital presence is your biggest growth opportunity.
Start Phase 1 this week (these are free fixes)
Assign someone to own the digital presence
Set up a monthly check-in to track progress
Full detailed report available as reference
Lawrence Hitches
GM, StudioHawk | AI SEO Consultant
lawrencehitches.com
Questions?